Zara Pandora Recommendations Essay Example

Zara Pandora Recommendations Essay Zara case Zara uses a vertically integrated system (VMS): In this system, wholesalers, retailers and distributors work as a unified system. One channel owns the others. They have a corporate VMS system, because Zara has managed to build a system that is controlled from the headquarters and it allows a quick response to decide and solve problems. Inditex, Zara’s parent company owns most of the resources to design, produce and distribute. Recommendations: Instead of doing everything themselves, Zara could train their managers in the local stores to already make quick decisions than to just send many ideas to the main headquarters in Spain and let them decide what is best. So spread the decision making process among their local stores. Zara’s vertical integration has many advantages, but there is a drawback for Zara as they focus distributing small batch quantities and do not receive any discounts on manufacturing large quantities. Pandora Value Chain Analysis describes the activities that take place in a business and relates them to an analysis of the competitive strength of the business. The activities of a business could be grouped under two headings: Primary Activities those that are directly concerned with creating and delivering a product. -Inbound logistics: All the raw materials are collected from their distributors and in Pandora’s case these are the songs from musicians. Operations: is transforming the raw materials into a finished product and service. We will write a custom essay sample on Zara Pandora Recommendations specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Zara Pandora Recommendations specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Zara Pandora Recommendations specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Pandora’s software gets smarter through the listener’s inputs of likes and dislikes and marks them as unique playlist for that same user. Outbound logistics: All those activities associated with getting finished goods and services to buyers. Pandora has pushed the music service into a variety of channels, including apps for smart phones and tablets as well as through home entertainment systems such as video game players, DVD players and Internet radios. Marketing Sales: Essentially an information activity informing buyers and consumers about products and services (benefits, use, price etc. Pandora informs their listeners firstly through web page, and then music has become more mobile. Pandora has formed strategic partnerships to push their music service into different channels, such as apps for smartphones and tablets, as well as through video game players, DVD players and Internet. Since listening to music goes through the radio, Pandora has also collaborated with new car brands. Service: All those activities associated with maintaining product performance after the product has been sold. The service plays musical selections of a certain genre based on the users artist selection. The user then provides positive or negative feedback for songs chosen by the service, which are taken into account when Pandora selects future songs. Recommendation: The client should have more possibilities to have an opinion on the music instead of likes and dislikes. So after each opinion they have, they get a small questionnaire. Global market The activity of buying or selling goods and services in all the countries of the world, or the value of the goods and services sold. Global marketing is sometimes used to refer to overseas expansion efforts through licensing, franchises, and joint ventures. Zara got stores all over the world. If the designers design new clothes, it will come in all the stores. Zara does most of the things by themselves, like making their own fabric, produce their own clothes and having their own designers. Recommendation Zara could create a joint venture with distributors in the markets such as Asia or the US, to produce the products for them. Support Activities, which whilst they are not directly involved in production, may increase effectiveness or efficiency. Procurement: When the raw material is purchased together with other inputs to create value to the product and support the value chain activities. In the case of Pandora the raw materials purchased are the songs from musicians. Technology development: Includes research and development, process automation, and other technology development to support the value chain activity. For Pandora they have an automated software-driven machine that discerns the types of music and places them in genres. Human Resource Management Using people as a resource to support the value chain. Young analysist analyze of the music by a professional musician to analyze and decode them in different genres. Young analysts sit together with senior analysts to encode the music and add features to differentiate its service. Firm Infrastructure Includes activities such as finance, strategic planning and control, general management, etc. Pandora is mostly focused on strategic planning ; control, because they have to critically analyze their songs they get delivered from musicians. This takes a lot of time and need be planned strategically. Strategic planning is then linked to general management. Recommendation: Pandora can hire more junior analyst which can be trained to become senior analyst so that the work is divided.

The Twin Towers Collapse Explained

The Twin Towers Collapse Explained In the years since the terrorist attacks in New York City, individual engineers and committees of experts have studied the crumpling of the World Trade Center twin towers. By examining the buildings destruction step-by-step, experts are learning how buildings fail and discovering ways to build stronger structures by answering the question: What caused the twin towers to fall? Aircraft Impact When hijacked commercial jets piloted by terrorists struck the twin towers, some 10,000 gallons (38 kiloliters) of jet fuel fed an enormous fireball. But the impact of the Boeing 767-200ER series aircraft and the burst of flames did not make the towers collapse right away. Like most buildings, the twin towers had a redundant design, which means that when one system fails, another carries the load. Each of the twin towers had 244 columns around a central core that housed the elevators, stairwells, mechanical systems, and utilities. In this tubular design system, when some columns became damaged, others could still support the building. Following the impact, floor loads originally supported by the exterior columns in compression were successfully transferred to other load paths, wrote examiners for the official Federal Emergency Management Agency (FEMA) report. Most of the load supported by the failed columns is believed to have transferred to adjacent perimeter columns through Vierendeel behavior of the exterior wall frame. Belgian civil engineer Arthur Vierendeel (1852-1940) is known for inventing a vertical rectangular metal framework that shifts shear differently than diagonal triangular methods. The impact of the aircraft and other flying objects: Compromised the insulation that protected the steel from high heatDamaged the sprinkler system of the buildingSliced and cut many of the interior columns and damaged othersShifted and redistributed the building load among columns that were not immediately damaged The shift put some of the columns under elevated states of stress. Heat From Fires Even if the sprinklers had been working, they could not have maintained enough pressure to stop the fire. Fed by the spray of jet fuel, the heat became intense. It is no comfort to realize that each aircraft carried less than half of its full capacity of 23,980  U.S. gallons of fuel. Jet fuel burns at 800 to 1,500 degrees Fahrenheit. This temperature is not hot enough to melt structural steel. But engineers say that for the World Trade Center towers to collapse, its steel frames didnt need to melt- they just had to lose some of their structural strength from the intense heat. Steel will lose about half its strength at 1,200 Fahrenheit. Steel also becomes distorted and will buckle when heat is not a uniform temperature. The exterior temperature was much cooler than the burning jet fuel inside. Videos of both buildings showed inward bowing of perimeter columns resulting from sagging of heated trusses on many floors. Collapsing Floors Most fires start in one area and then spread. Because the aircraft hit the buildings at an angle, the fires from impact covered several floors almost instantly. As the weakened floors began to bow and then collapse, they pancaked. This means that upper floors crashed down on lower floors with increasing weight and momentum, crushing each successive floor below. Once movement began, the entire portion of the building above the area of impact fell in a unit, pushing a cushion of air below it, wrote researchers of the official FEMA report. As this cushion of air pushed through the impact area, the fires were fed by new oxygen and pushed outward, creating the illusion of a secondary explosion. With the weight of the plunging floors building force, the exterior walls buckled. Researchers estimate that the air ejected from the building by gravitational collapse must have attained, near the ground, the speed of almost 500 mph. Loud booms were heard during the collapse. They were caused by airspeed fluctuations reaching the speed of sound. Why They Flattened Before the terrorist attack, the twin towers were 110 stories tall. Constructed of lightweight steel around a central core, the World Trade Center towers were about 95 percent air. After they collapsed, the hollow core was gone. The remaining rubble was only a few stories high. April 2005 Presentation by Lead Investigator Shyam Sunder, NIST. Stephen Chernin/Getty Images (cropped) Strong Enough? The twin towers were built between 1966 and 1973. No building constructed at that time would have been able to withstand the impact of the terrorist attacks in 2001. We can, however, learn from the collapse of the skyscrapers and take steps to construct safer buildings and minimize the number of casualties in future disasters. When the twin towers were constructed, the builders were granted some exemptions from New Yorks building codes. The exemptions allowed the builders to use lightweight materials so the skyscrapers could achieve great heights. According to Charles Harris, author of Engineering Ethics: Concepts and Cases, fewer people would have died on 9/11 if the twin towers had used the type of fireproofing required by older building codes. Others say the architectural design actually saved lives. These skyscrapers were designed with redundancies- anticipating that a small plane could accidentally penetrate the skyscraper skin and the building would not fall from that type of accident. Both buildings withstood the immediate impact of the two large aircraft bound for the West Coast on 9/11. The north tower was hit at 8:46 a.m. ET, between floors 94 and 98- it did not collapse until 10:29 a.m., which gave most people one hour and 43 minutes to evacuate. Even the south tower was able to stand for a remarkable 56 minutes after being hit at 9:03 a.m. ET. The second jet hit the south tower on lower floors, between floors 78 and 84, which structurally compromised the skyscraper earlier than the north tower. Most of the south tower occupants, however, began evacuating when the north tower was hit. The towers could not have been designed any better or stronger. Nobody anticipated the deliberate actions of an aircraft filled with thousands of gallons of jet fuel. 9/11 Truth Movement Conspiracy theories often accompany horrific and tragic events. Some occurrences in life are so shockingly incomprehensible that some people begin to doubt theories. They might reinterpret evidence and offer explanations based on their prior knowledge. Passionate people fabricate what becomes alternative logical reasoning. The clearinghouse for 9/11 conspiracies became 911Truth.org. The mission of the 9/11 Truth Movement is to reveal what it believes to be the United States covert involvement in the attacks. When the buildings collapsed, some thought it had all of the characteristics of a controlled demolition. The scene in Lower Manhattan on 9/11 was nightmarish, and in the chaos, people drew on past experiences to determine what was happening. Some people believe that the twin towers were brought down by explosives, although others find no evidence for this belief. Writing in the Journal of Engineering Mechanics ASCE, researchers have shown the allegations of controlled demolition to be absurd and that the towers failed due to gravity-driven progressive collapse triggered by the effects of fire. Engineers examine evidence and create conclusions based on observations. On the other hand, the Movement seeks the suppressed realities of September 11th that will support their mission. Conspiracy theories tend to continue in spite of evidence. Legacy on Building While architects strive to design safe buildings, developers dont always want to pay for over-redundancies to mitigate outcomes of events that are unlikely to happen. The legacy of 9/11 is that new construction in the United States must now adhere to more demanding building codes. Tall office buildings are required to have more durable fireproofing, extra emergency exits, and many other fire safety features.The events of 9/11 changed the way we build, at local, state, and international levels. Sources National Institute of Standards and Technology (NIST). Final Report on the Collapse of the World Trade Center Towers. NIST NCSTAR 1. September 2005. Federal Emergency Management Agency (FEMA). World Trade Center Building Performance Study, FEMA 403 September 2002. Bazant, Zdenek P.; Le, Jia-Liang; Greening, Frank R.; Benson, David B.  What Did and Did not Cause Collapse of WTC Twin Towers in New York. Journal of Engineering Mechanics ASCE, Vol. 134 (2008), p. 15.Griffin, Dr. David Ray. The Destruction of the World Trade Center: Why the Official Account Cannot Be True. January 26, 2006.

How to Build the Best LinkedIn Marketing Strategy For Your Business

How to Build the Best LinkedIn Marketing Strategy For Your Business When it comes to professional online networking LinkedIn is usually at the forefront of everyone’s minds. However, when people think about their social media marketing strategy, LinkedIn often becomes an afterthought. It doesn’t have to be, though. LinkedIn is an incredibly powerful B2B tool  that can help boost the buzz around your business. And with the right strategy, it can be immensely useful for building your brand. When you read this post, you be able to take away the following: Learn how to target the right B2B audience that will generate the right leads. Strategically create content that establishes your business as an expert in your industry. Measure your performance and understand if your efforts are successful. With all that knowledge you’ll be able to build the perfect LinkedIn marketing strategy for your business. This Is How To Build The Best LinkedIn Marketing Strategy For Your BusinessGet the 411 on Why Your Business Should Be On LinkedIn Looking for a reason to get your brand on LinkedIn? Weve got 25 of them on this free infographic. Jam-packed with relevant statistics and figures on the networks effectiveness as a marketing channel, you’ll learn why LinkedIn is one of the most powerful B2B tools you have at your disposal. Download it now and share with the skeptics in your professional circle. First, Determine What Your Goals Are The first step in your goal development process involves figuring out what your company goals are. Do you want to: Generate more leads? Drive traffic to the website? Increase content shares? Establish your business as an expert in the field? What are your top #LinkedIn #marketing goals?How Can LinkedIn Contribute To Your Business Goals? Once you have your goals set in place, you can begin to determine how LinkedIn can help you contribute to those overarching goals. Some benefits that LinkedIn  is known for are: Lead generation:  According to Hubspot, LinkedIn visitors convert 277%  more often to leads than visitors on other social media sites. Recruitment:  According to LinkedIn, social professional networks  are the number one source of quality hires. Brand Awareness:  LinkedIn is built on the basis of creating a network of connections, which can help kickstart your brand awareness by connecting with your potential audience members. Establishing Authority:  Because of its professional base, LinkedIn allows you to share information which if done in the right way can help establish the authority your business has. We’ll cover how you can create that content a bit later in this post. Depending on what overarching goals your team has selected, will determine how LinkedIn can help you reach them. For example, if one of your overarching business goals is to increase the number of sales leads for your company by 50%, working and networking on LinkedIn could help you reach that goal. Recommended Reading: How to Set Social Media Goals to Crush Your Business Objectives How To Track Conversions From LinkedIn in Google Analytics To set your leads goal, you need to find a base line. Open your Google Analytics, select Acquisition, then Social: In Social select Conversions, then LinkedIn.  Once there set your dates back and gather the last six  months  of conversion data: To track that data, you need to have goals  set for when you lead conversion occurs. For example, if a potential consumer filled out a contact us form, that they clicked on from your LinkedIn page, that would generate a lead. That number will act as your baseline and help you determine a solid growth percentage. For example, say that in the past six months I converted 1,000 leads and now I want to increase my leads by 25%, I’d want to add 250 more leads in the next six months. LinkedIn has also introduced LinkedIn Lead Gen Forms, which are an easy way to collect lead information straight from your profile. Are you generating leads with #LinkedIn Lead Gen forms?How To Determine How Much Traffic LinkedIn Is Referring To Your Website You can also find your referral traffic that is coming from LinkedIn in your Google Analytics page. Go back to Acquisition and then select All Traffic. From All Traffic select Referrals  and scroll down to find LinkedIn: In the graph, you’ll be able to see the total number of visitors LinkedIn is driving to your website as well as the overall percentage it’s contributing to. The same way that you set your goals for leads growth is going to apply here. Look at your past six months of data and set a reasonable growth percentage. Recommended Reading: How to Focus on 10X Growth Projects How To Track The Number Of Shares Your Content Is Receiving To find the number of shares your content has gained, you’re going to turn to the in-app analytics on your LinkedIn profile. Select Updates and change the drop down menu to Shares. To calculate your goals look at the average number of shares over the past six months and select a reasonable percentage growth goal. How To Use LinkedIn To Establish Your Business As The Expert In Your Industry How do you want to establish your business as the expert in your field? Are you going to publish more content? Or maybe jump in and interact with LinkedIn groups more often? It’s important to remember that interacting in a group or posting more often in a group won’t automatically establish your authority. The content you share needs to be informative, thought-provoking and original. While there isn’t a metric that is going to be able to tell you specifically that your business is authoritative, you can track metrics like follower growth, shares, and quality of engagement. Why those metrics? The more followers you begin to have, the more shares your content receives and the more your audience interacts with your content, the higher indication you’ll have that your audience is finding value in your content. How can you track that and create goals around those three metrics? Most of these metrics can be found in your in-app analytics. Go to your LinkedIn page and select Followers in your drop-down menu to find your follower growth and Updates to find your shares growth and overall message interactions: To set your goals you can either take the average of growth for the past six months of posts, or you can take the average for the week and build your goal based off of that average. Whatever your team decides to do, calculate your baseline and figure out how much your team wants to grow that baseline by. Recommended Reading: How to Use Social Media Analytics to Create the Best Posts Determine Who Your Audience Is You can’t create great content if you don’t know who you’re targeting it toward. The next part of your LinkedIn strategy involves figuring out who your target audience is. The important thing to remember is that LinkedIn is a B2B channel. You can’t just transfer your Facebook content to LinkedIn and call it good. This audience type needs to be catered to in a very specific way. Figuring out who will be part of your target audience involves thinking about: Who are they? What problems are they experiencing? Where are they experiencing their problems? When are they experiencing them Why  are they experiencing them? Recommended Reading: How to Find Your Target Audience And Create the Best Content That Connects Optimize Your Profile For Maximum Exposure One of the last steps in your strategy will be optimizing your LinkedIn profile for maximum exposure to your intended audience. Set Your Profile Picture Your profile picture should be your company logo and within the optimum  size image for LinkedIn. The standard size for LinkedIn is 400x400px. Utilize Your Banner Image Setting the right banner image can help bring more personality to your LinkedIn page. It can be standard like a CTA  or more unique, like a photo of your office: Make Sure Your Bio Is Completely Filled Out One of the most overlooked parts of any social profile is the biography. While this may seem like a small detail to deal with, having a bio that isn’t filled out is causing you to miss out on another opportunity to interact with your customer base. The nice thing about your LinkedIn bio is that it’s easy to edit with many parts of it allowing to drag and drop pieces in from your website. Check out this link  to learn how to edit your company profile. Now you might be wondering what does a great LinkedIn bio include? According to FindandConvert,  your business bio should include: A great company overview. You know better then anyone else what your company is all about. Take that space to tell your audience what you’re about. Do you have a mission statement or values that your company lives by? Add those in. Information about your products and services. What are you doing as a company that is setting you apart from the crowd? If a potential lead is experiencing a problem how can your company help solve it? If they don’t know what types of services you offer, why would they choose you? Recommendations.  92%  of people trust peer recommendations over advertising. Meaning why wouldn’t you showcase some of the recommendations you’ve received from your current clients. If someone is on the fence about your company, what better way could there be to persuade them. What does a great bio look like in real life? Check out this example from Bobcat: Establish Voice And Tone The next part of your strategy involves creating a professional voice and tone. What’s voice and tone, you ask? According to Buffer,â€Å"your voice is your brand personality described in an adjective while your tone adds a specific flavor to your voice depending on different factors or situations.† So let’s tackle voice first. What is your brand personality? Are you informative, thoughtful, political or purposeful? To help you get started, have your team write down three adjectives that describe your brand voice and together determine the final three that your company is going to embody online. Here is a list to help you get started if you’re stuck: Once you have your final three adjectives decided you can move on to developing a specific tone for LinkedIn. Tone is going to be more specific, as it’s going to define how your voice sounds on LinkedIn. If your overall voice is modest, how do you want that to come across to the professionals you try and connect with on LinkedIn. Are you going to be modest with a professional tone or modest but excited? Now instead of choosing three adjectives, you’re going to choose one overarching tone that a majority of your messages on LinkedIn will be in. Remember that your tone will switch from time to time, depending on the situation that you’re posting. How can you find that balance between being personal but professional? Check out some of these examples. Target Target finds a balance between the professional and personal voice in this post by highlighting their company culture, while still maintaining a professional tone and demeanor: Adobe Adobe knows how to reach their audience of graphic designers and creators by appealing to their audience’s love of design, while still using language friendly enough for the non-designer audience members to understand: Ulta Beauty Among the three examples, Ulta is one of the more personal voices that is active on LinkedIn. Ulta works with many young men and women to help them find confidence in how they look. Therefore the brand needs to seem incredibly approachable. That’s why posts like this one work so well for their audience; it shows their intended audience how Ulta employees will go above and beyond to help make sure that someone loves the way they look: Be Smart About Your Content Strategy LinkedIn is so much more than publishing  posts and hoping that something sticks. Depending on the goals that you created earlier, your content and what you create for LinkedIn will shift. How you convey your content is important but so is, what types of content that you choose to share. Are you going to be sharing: Case studies White papers Blogs Slide Decks Video via YouTube Infographics LinkedIn Pulse posts These are all different content types that work well on LinkedIn. Recommended Reading: How to Develop a Winning Social Media Content Strategy [Free Template] Establish Your Company As An Expert In Your Industry If you want to be the go-to expert in your industry, LinkedIn is a great place to help you establish that reputation. However, that expertise status doesn’t come overnight and will take careful execution to get it to stick. How Can You Solve The Problems Your Customers Are Experiencing One way to establish your authority in your industry is to show how your company can solve specific problems, better than your competitors. Remember as a B2B business,  your target audience isn’t going to make a split-second decision, so showing them how you stand out above everyone else can help sway your target audience your way. How can you stand out to your potential audience? See if your content answers the following questions: Is our content empathizing with their problem? Is our content creating an emotional connection to where our potential customer is at in their buyer journey? Is our content drawing a line from point A to point B that connects our audience members problems to our solution? If your content isn’t highlighting the answers to at least one of those questions, it may be time to go back to the drawing board and see how you can help lead your audience to the conclusion that you are the company to work with. Take the Hilton brand for example. They have thousands of hotels, and part of their target audience could be getting traveling business people to invest in a stay at them. The post talks about how the new integrations in a travel app can help ease their stress levels. Hilton on LinkedIn: "Our new Hilton Honors integration... Our new Hilton Honors integration with the Travel and Transport Dash Mobile app looks to take some of the stress out of business travel. Learn more: ... Freely Share Your Knowledge To truly establish your authority on LinkedIn you need to be prepared to freely share your industry knowledge. What? That seems crazy, doesn’t it? Isn’t your insider knowledge something you’re supposed to keep to yourself? You could, but it wouldn’t help with your authority online. What can you do to freely share your knowledge with your audience? More importantly, how do you know when to hold information back? Share your knowledge when: It’s basic. What that means is that the information that you share with your audience may not be stuff they would know but other people in your industry would. Your customers are constantly experiencing a problem that you can show them how to fix. Why would you want to go and fix a 2 cent problem when you could show your audience how to fix it themselves? It saves their time and you get to focus on solving bigger problems. Don’t share your knowledge when: It’s a company secret.  If your company or brand has a secret way of doing something, like the Bush’s Baked Beans family recipe, you probably want to keep that to yourself. The topic is going to put their audience in over their heads.  If your solution is incredibly complex and would be difficult to do unless you had industry knowledge, keep that to yourself and have your customer contact you for help instead. Here's when you should (and shouldn't) share your knowledge on LinkedIn:A  great example of this, is one Jay Baer’s utilizes in his book Youtility.  According to Jay, Geek Squad has a ton of do-it-yourself  YouTube videos  that show people how to easily fix common computer tech problems. Jay explains that it might seem counterintuitive. Wouldn’t they want those people to come to them first? Not necessarily. Jay goes on to explain that eventually the person trying to fix their computer is going to become overwhelmed. Who are they going to turn to? A random computer company or the company they’ve already gotten all that information from? What could that look like on LinkedIn? Take for example. We’re constantly sharing information with our followers in order to give them the knowledge to create the best possible marketing content out there. We structure our social media posts to help answer common questions; like this one relating to how to start your own webinar. on LinkedIn: "Need help with doing a... Need help with doing a killer webinar? Here's our 4-stage approach: http://cos.sc/2uHievh Share The Most Valuable Content Possible We have a motto  here at :â€Å"To be the best marketing blog on the web.† That same motto can apply to your LinkedIn content, but instead of just producing the best content, you’re going to share the best content too. What does the best content on LinkedIn look like? The best content out there should be: Well-researched.  Well-researched content is backed by a plethora of different credible sources. What’s a credible source? This image from Contents  Magazine  breaks down the best types of credible sources that should be included in content that you share. Highly informative.  According to Roger Bryan, your content needs to to be unique and useful to your target audience. If you’re creating content that just rehashes what others have already said on the subject, you’re not informing your audience of anything because it’s information they already know. Authoritative. Isn’t that the same thing well-researched content? Not exactly. Authoritative content is the authority of your content overall; not just a single post. How much can people trust the content that you post to your LinkedIn page? You can build that  credibly  with your audience through publishing reliable, well-researched content. Utilize Your Highly Informative Content To Successfully Target Your Audience There are three key pieces that your content needs to follow for your company to successfully target your audience on LinkedIn. According to Content Marketing Institute  those types of content are: User generated content: Content that comes directly from your target audience. Expert content: Content that comes from industry experts. Branded content: Content that comes from your company. Is This Content Focused On a Topic That My Audience Cares About? If you’re creating content that’s outside your audience’s scope, why would they take the time to read it? Their time is already precious and limited; they’re not going to waste in on an article that has nothing to do with them. So how do you find topics that your audience cares about? Look to the influencers in your industry. How can I find influencers in my industry? Usually, a Google search will pull up major influencers in your industry. However, you can also check out popular LinkedIn groups to see who is having some major pull with your audience. What are they talking about that is causing other people to respond or share their content? If you want to be direct, survey your audience straight from your LinkedIn page. Ask what they want to hear and see you post about. How? LinkedIn doesn’t have a built-in polling feature like Twitter does but you can still create a poll through a tool like SurveyMonkey  or Google Forms. Most of these tools will have in form analytics which will allow you to gather data on your audience’s responses. Some common questions you could add into the survey are: What topics are we talking about that you enjoy us covering? What would you like to see us cover more? What would you like to know about our products and or our company? Set An Attainable Posting Schedule There are recommendations everywhere that give you a suggested optimum posting schedule.  While those are usually great starts the number of times your business needs to post to LinkedIn will depend on one thing, your audience. Your audience will tell you  how often you need to post to LinkedIn through how often they interact with your content. What? You’ll see strong or weaker interactions on your messages. For example, if you post five times a day and get three responses but then you post three times a day and get ten responses, that is a subtle way your audience is telling you what want they want to see from you. â€Å"But what if I want to know what an average posting schedule looks like?† According to 14 different studies  and our internal research, the following would be the start of an optimum posting schedule for LinkedIn:

Disability Essay Example | Topics and Well Written Essays - 750 words - 3

Disability - Essay Example As such, the firstterm is referredto as individualism, which renders disability an individual problem and thus ought to be handled individually, an aspect that has led to stigmatization of individuals with disabilities. On the other hand, medicalization is another representation of disability, which has been used to define disability as a medical problem and thus ought to be medically rectified. This has overshadowed a perception of the features of the disabled individuals as characteristicsthat are part of them and thus ought to be accepted, and instead emphasized on the need to increase medical research in the view of changing the disabled. Lastly, another representation involves normality, where society has established certain traits that they deem human, and thus they alienate any individual as disabled if they fail to meet the trait requirements as established. The author concludes that the developed meanings of disability involving all the representations have facilitated the d evelopment of mechanisms of solving individual disabilities medically, when most of them are as a result of social problems and thus measures ought to be directed towards changing the social environment in order to accommodate the varying individual needs. To establish a highly effective and in-depth meaning, disability can be viewed as a social problem that results in the suffering of the body of an individual, because of lack of opportunity, social isolation, and exclusion. There is need for a social model in the place of the medical model in the definition and management of disability. Different individuals have developed definitions of disability over the years, with some of the definitions being termed as stigmatizing. The development of societal view of the disabled individuals lieson the definitions directed towards the concept. Three major representations, namely, normality, individualism, and medicalization, have been used to define disability with contrasting views of

Cross-Cultural Perspectives Essay Example | Topics and Well Written Essays - 750 words

Cross-Cultural Perspectives - Essay Example As a result, there are several multinational corporations operating in over a dozen countries. The problem is that the companies are often only familiar with the business laws from their host countries and often overlook the laws for the host countries in which they go to operate in. It is not hard to presume that how business is conducted in one country is bound to be different from how business is conducted in another country (Palmer, 2010). Conflicts in ethics often arise as a result of business corporations operating in new countries because the norms and culture of running business often differ from one country to another inevitably raises a lot of ethical issues. In this essay, I will discuss a global organization and cultural issue that affects this organizations interaction outside the United States. In addition, I will discuss the ethical and social responsibility issues that this organization has to deal with as a consequence of being a global organization by identifying various ethical perspectives in the global organization as well as analyzing these ethical perspectives across societies associated with this global organization. Nike Corporation developed from a local United States-based footwear seller to a global marketing giant of athletic footwear, apparel, and equipment. Â   Nike is one of the largest multinational corporations dealing with sportswear with production companies in Japan and Indonesia due to the cheap labour. Nike began globalization by setting up its companies in countries such as Malaysia, Indonesia, Cambodia and Vietnam. This provided jobs for many in these countries, and at the start, it was more than enough. The dividends were great until they started receiving constant criticism in the media since 1991 over child labour and inhumane working conditions (Palmer, 2010). The company has been facing major ethical issues concerning the

An Epic Man Who Became an Epic Hero Essay Example for Free

An Epic Man Who Became an Epic Hero Essay Odysseus, of Homers Odyssey, is an appropriate hero and ruler of Ithaca. He does not act irrationally but contemplates his actions and their implications. Odysseus is an appropriate hero because he embodies the values of bravery, intelligence, astuteness, and competency. Odysseus is an appropriate ruler for Ithaca by virtue of his hereditary right to kingship as well as his diplomatic skills, familiarity with his male subjects, discipline, and his impartiality and compassion. However, he is a character that does make a foolish decision. There is a rare instance when his pride supersedes his intellectual ability. Odysseus is an appropriate hero for he embodies the values of bravery, intelligence, astuteness, and competency. While he trying to return home from Ilium, numerous suitors attempt to seduce his wife, Penelope. However, when he returns Odysseus cleverly plans and carries out the demise of the evil and wasteful suitors with the help of Athena, goddess of wisdom: Come on [Athena] weave me a plan to punish them [the suitors]. Odysseus wisdom is admired by Athena, the goddess of that aptness. Athena is also impressed by his battle heroics and so she endeavors to provide him with succor: And you didnt know Pallas Athenaia the daughter of Zeus himself, your faithful stand-by and guardian in all your labours! With Athenas assistance Odysseus becomes a true hero. Odysseus is the epitome of honor and virtue for his Ithacan subjects. Odysseus kind and stalwart leadership is revealed by Eumaios, his faithful swineherd, and Philoitios, his loyal cowherd, who have both remained loyal to him for twenty years. Eumaios praises Odysseus as A rare fine master. Indeed I do not mourn so much for them as for him [Odysseus], though I long to see em again and my native land, but I do miss Odysseus since he went away. I dont like to speak his name, man, although he is absent, but I call him his honour, even when he is far away. Odysseus is a befitting king because it is his ancestral right, for he is familiar with his male subjects and understands their desires. Odysseus equity and mercy is displayed after his triumph over the suitors, whom he executed because of their lawless  behavior. However, Odysseus shows compassion by allowing Phemius, the minstrel suitor, and Medon, a herald suitor to live. Cheer up, my son has saved your life. So you shall know, and tell other men, that doing well is far better than doing ill. Odysseus proper sovereignty is expressed by his justice. Odysseus displays his shrewdness as he overcomes the challenges that beset his crew. When Odysseus and his men become trapped by Polyphemos on the island of the Cyclops, Odysseus cleverly tells Polyphemos that his name is Noman. Thus, when Polyphemos is stabbed in the eye by Odysseus and his men, he renounces assistance from his friends by stating that Noman is killing me, leading his companions to believe that no man has hurt him. However, once Odysseus and his men reach their ships and set sail, he performs his most foolish act. Odysseus taunts Polyphemos by declaring, if ever any one asks who put out you ugly eye, tell him your blinder was Odysseus, the conqueror if Troy, the son of Laertes, whose address is Ithaca! Once Polyphemos obtains this critical information on his blinders identity, he implores his father Poseidon, god of the sea, to grant that Odysseus the conqueror if Troy- the son of Laertes- whose address is Ithaca, may never reach his home! Because Odysseus pride would not allow him to let his ingenious action go unrecognized, he dooms himself and his crew. Odysseus wisdom and courage enable him to be a brave hero and a strong ruler, both traits of superiority in his society. Being mortal binds him to occasional mistakes that he compensates for by becoming wiser and stronger. His extraordinary abilities are heralded by the gods. Upon his return to Ithaca, Odysseus ingeniously kills the rude and wasteful suitors and reclaims his title of king. In reconciliation and honor, he finally makes a sacrifice to Poseidon. Odysseus is the epitome of a hero of his culture.

Educational Goals and Philosophy :: Education Teaching Teachers Essays

Educational Goals and Philosophy It was not until middle school that I began distinguishing those of my teachers who motivated and inspired me from those who simply went through the motions of teaching. It was also about that same time that I began envisioning myself as an educator -- one who not only impressed his students with the mastery of content but also impressed upon his students the need to perform at the highest academic level possible. When you really think about it, an education is simply an instrument with as many uses that an individual can come across; however, it is also something that is taken for granted by so many. Educating our youth and society is essential to the survival of the human race, and making sure that all children not only receive a full, well-rounded education but also take nothing for granted is a serious challenge for today's educator. I possess that inner desire to make a difference; I hold myself in that light hoping to inspire and motivate generations of students to come. T o accomplish this dream, though, I will need much more than sheer desire and determination. In fact, any hopeful educator must subscribe to philosophies and strategies ranging from teaching styles to discipline, from motivational techniques to leadership. In the following text, I will attempt to touch on all of these issues and also spend some time discussing such topics as educational reform and mainstreaming in the classroom. First, I should focus on what philosophies I will adhere to as an educator. At best, I can describe my philosophy as a combination of the well-established, almost timeless philosophies of idealism and realism. The idealist in me views discipline the same as do other idealists. Handling student misbehavior and misconduct is a personal issue that I will handle with the student privately. Only after several of these attempts fail or the misconduct is so severe will I involve a third party such as parents or administrators. Another similarity I have with the idealist point of view is their passion for teaching. It's an almost indescribable feeling, but I just cannot wait to have my own classroom. Looking at things from a different point of view, I identify very much with the realist philosophy in terms of the sharing and gaining of knowledge.

Advertising Statement Essay

Rosser Reeves was the one who invented the term â€Å"USP†. The Unique selling proposition is sometimes referred to as â€Å"product difference.† In rare cases, some products or services have a unique and impressive proposition/benefit. A unique selling proposition is the ultimate proposition because its one that no other competitor can claim. It has to be something that you could also sell from. The concept of a unique selling proposition, or USP, is based on a benefit statement that is both unique to the product and important to the user. The heart of a USP is a proposition, which is a promise that states a specific and unique benefit you will get from using the product. If the product has a special formula, design, or feature, particularly if protected by a patent or copyright, then you are assured that it is truly unique. This is why a USP is frequently marked by the use of an â€Å"only† statement, either outright or implied. There are various methods that c an be used to find a USP as it is demonstrated in advertising strategies and ideas. Strategy in Advertising In advertising, â€Å"strategy† refers to the overall marketing or selling approach. It is the thinking behind the concept/idea. (The thinking behind the thinking, if you like.) Decisions about selling premises are central to the overall advertising strategy. The strategy (or strategic thought) can come from a proposition/benefit of the product, how it used, the market background, the choice of target audience, or any combination thereof. Every strategy should have an element of distinction ( small or large ) from the competition’s strategies, as should the proceeding concept and campaign. All strategies should be written in the form of a strategy statement, also known as â€Å"creative brief†. However, there are several questions we should seek to answer to cover the area of strategic analysis. Competitor, best prospects, and what buying appeals have the greatest leverage. At the corporate level what takes place in the advertising department would be seen as tac tical whilst in the advertising department this would be seen as strategic. * Corporate strategies are concerned with the major functions of the company, and cover finance, human resource management, production, administration, and marketing. * Marketing strategies are concerned with ANSOFF’s matrix and the marketing mix. * Promotional strategies are concerned with the promotional mix options (advertising, sales promotions, PR, publicity, selling, sponsorship, exhibitions). Effective Advertising Advertising that is effective creates the message that best expresses the product-prospect relationship. In addition, the message has to be intrusive enough to battle through the clutter in the contemporary media marketplace. To reach the effectiveness in advertising, a creative strategy should be involved in the process. It has to sell the product effectively by promoting them through smart and well designed advertisement. Creative Brief When forming a strategy from which to create ideas, it needs to be written down in a black and white. This helps to focus and steer the formation of ideas from the onset. When people suggest that an idea is â€Å"off strategy,† they mean that it doesn’t relate back to the defined strategy, and will therefore be much harder to sell the idea to the client. By having a strategy statement at hand, you can keep referring back to it whilst generating ideas from that strategy. It is very hard, even if you are an experienced creative, to produce a great campaign idea (or even a single one shot) without a solid, tight strategy. In short, the better you are briefed, the easier your job will be. A poorly defined, vogue, â€Å"wooly† brief is no use to a creative person, nor is highly specific one that restricts the number of ideas. Below are the basic examples of the headings in a creative brief, * Client * Product/service * Product and market background (supposition) * Competition * Business/Advertising Objective (problem to solve) * Media * Target market/Group/Audience * Proposition/Promise/Benefit * Proposition Support Points * Tone of Voice * â€Å"Mandatories† (Inclusions/Exclusions) Media in Advertising The choice of media depends upon the type of product or service being advertised, the target market, and the client’s budget. Each campaign can be in one form of media, or multiple forms. Traditional advertising media includes print, TV, and radio. Non-traditional includes ambient and guerrilla concepts. In addition, there is direct media, and interactive media. In the UK, each type of media is defined by its relation to a hypothetical â€Å"line† that divides the two. Traditional media is â€Å"above the line,† whereas direct marketing and interactive advertising is â€Å"below the line.† Companies that produce work in all the forms are referred to as â€Å"through the line† agencies, or â€Å"full service.† Other divisions within advertising include sales promotion, and business-to-business. Whereas business-to-consumer advertising, once the skill is developed, the same creative process can easily be applied to these other forms of media an d advertising. Positioning All products and companies, as seen by the customer, occupy some kind of ‘position’ in the market whether they intend it or not. This might be, for example, high price-high value, low price-low value, high price-low value, good company-not-so-good company and so on, when compared with comparable competing products and competing organizations. Most modern organizations now attempt to actively influence this position in the market by matching product and corporate benefits with the needs of clearly identified segments. The managers have performed professionally, be integrated to match the identified needs of the target market. Positioning is how the marketer wants the consumer to view its product relative to the competition. Although product differentiation plays a role in creating a product position, product differences account for only part of a product’s position. A positioning strategy also includes the manner in which a product’s factors are combined, ho w they communicated, and who communicates them. The size (and value) of the advertising corporate and brand positioning is crucial to the well-being of any company and so should be left to the agency professional. Copywriting Copywriting is an essential part of the design communication mix, and those of us who do it for a living will tell you that crafting massages and telling stories is a rewarding mental process, even in the business context. You’ll find that being able to generate a response from your audience is a valuable and highly sought-after skill. Copy (or text, or words) used in design is a very particular type of creative writing that requires the inspiration of an artist and the control of a craftsman or craftswoman. In comparison to the rails on which the copywriter runs, the novelist or poet has no limitations. Poetry and storytelling are flights of the imagination, with no client or news editor to bear in mind. Whether the personality of the writer shines through directly or indirectly, this is the purest creative writing – it can take off in any direction, be as fictional as it wants to be, and go wherever it pleases. Writing copy, however, is all about sticking to brief, while paying homage to the creativity and style of the poet and storyteller. Journalists and copywriters are commercial writers, but the essence of the role is completely different. In most cases journalist have to create the story from the scratch, usually by following leads. They will have to research the facts to get to the heart of the matter, discover the different viewpoints and opinions, and bring this material together accurately and coherently. Articles are often written to a tightly defined structure, while features can allow more room for individual expression and the interweaving of the writer’s viewpoint. The message has to be factually correct, balanced, and fair, but the writer is allowed to take a stance, which could reflect that of the newspaper or, in the case of regular column, the writer’s opinion. Copywriting borrows from all other fields of writing in its quest for creative expression, but ther e is no room for your personality in the copy that you write; you are simply a scribe, a hired mouthpiece for your client, and it is the brand’s voice that must come through, loudly and clearly.

The Chinese Firework Industry

Introduction: Liuyang is a city known as â€Å"the home of fireworks and firecrackers† in Hunan province of China. Fireworks and Firecrackers have become the pillar industry of Liuyang, where 50 percent of total jobs are related to fireworks and one third of the total workforce lives in fireworks. Out of total 6458 fireworks manufacturers, 2702 are in Liuyang and 2144 in the surroundings of Liuyang. 89 % of total chines production of fireworks and firecrackers comes from Liuyang.China produces 60% of the whole global production. Fireworks and firecrackers are part of Chinese traditions and culture. Chinese display firecrackers and fireworks to celebrate new-year, see off the year, weddings, death. They also use fireworks to scare the evil forces. Pyrotechnics is the formal name for fireworks. Trend has shifted from firecrackers to fireworks. In 2009, only 20 % of the total sales were generated from firecrackers. Fireworks related skills have improved also. First fireworks coul d hardly go 20 meters into the sky, but now it can go even 400 meters into the sky. Firework industry is low-tech and highly labor intensive.Only few processes could have been automated and many key processes are still done with hand. Work place safety is high concern because a tinny spark caused by the drag of chair or dropping of a tool can result into an explosion. Employees are shifting to safer jobs. Skilled employees are insufficient in numbers. Number of engineers is also limited. Industry has to face environmental concerns too. By 2009, 75% of the fireworks imports to Canada were from China. Fireworks industry was banned in one third of Chinese cities but by 2009, all cities removed restrictions. By 2009, fireworks exports reached $675 million. In 2009, Liuyang Fireworks Company was listed on Toronto Stock Exchange. Fireworks industry is facing immense competition.Liling in Hunan province is a community fireworks manufacturer, which is causing price competition. Pingxiang an d Wanzai in Jiangxi province are competing with Liuyang in price and quality. Dogguan in Guangdong province, take advantage of its closeness to Hong Kong and sophisticated management and marketing skills. Dogguan has snatched share from Liuyang. DEEP LIST AnalysisDemographics: Out of 400,000 employees, only small portion is skilled workers. Number of engineers is also small. Skilled worker earns RMB 1200 to RMB 1800 every month. Un-skilled worker earns RMB 500 to RMB 700 every month. EconomicBy 2009, fireworks exports had reached $ 675.Due to economic development, income and standard of living of people is rising. Eventually, people desire for pricier and fancier fireworks over cheap and simple fireworks. This is creating profit opportunities for businesses. EcologicalFireworks are hazardous to environment. Due to environmental concerns, once fireworks were banned in one third of the Chinese cities. But these concerns are still in place. Mass media also high lights pollution related concerns. Political and legalRestrictions on foreign direct investment have been eased. Government’s initiative of encouraging private business ventures is a threat to existing companies. Industry once nationalized but latter was privatized. Fireworks industry remained banned in one third of Chinese cities from 1998 to 2009. Economy was reformed toward market economy. Government agency of Fireworks Industry Department adopted offensive strategy which comprised of 3 steps: 1. Opened local offices in cities of 29 provinces2. Regulated prices that Liuyang could quote and sell in export sales 3. Government to government relationship in order to secure contracts for large public firework displays in each province Till 1998, Chinese fireworks were banned in Canada.Informational Fireworks related accidents are reported and emphasized on mass media before and after and traditional spring festival. Some articles condemn firecrackers and fireworks. Social Chinese use fireworks to cele brate new-year, see off year, wedding and deaths. Fireworks and firecrackers are also used to scare evil forces. But trend is changing now. Many people now like to get married in western style, in church or a scenic view in outdoor meadows. They prefer quiet and happy way of getting married over the traditional noisy way. Red balloons have been identified as a substitute to firecrackers and fireworks in some marriages in Beijing. People now prefer laser beams over fireworks on great openings. TechnologyFireworks industry is low-tech and highly labor intensive industry. Although, some processes have been automated but still, many key processes are performed with hand. Key trends shaping up in the environmentBelow mentioned are the key trends shaping up in the environment. Competition The number of players is increasing due to the low initial investment and government initiative to encourage private business ventures. Increasing competition is causing reduction in prices eventually re duced profits. Social ChangesPeople are shifting from the traditional ways of Chinese culture. People now like to get married in western way, in church or scenic place in green meadows. They also prefer now calm and peaceful environment to the traditional noisy ways. On great openings, instead of using fireworks now laser beams are being used. â€Å"Make believe firecrackers† are the electric tube lights that are now substituting the fireworks. Economic Changes:Foreign direct investment is increasing now. Export $ volume is increasing too. Economy has been reformed towards market economy. Environmental and safety concerns: Employees are now concerned about their safety at workplace. They are shifting to safer jobs. Safety regulations by government are also getting strict now. Ecological concerns of fireworks are also increasing. Fireworks are condemned because of the pollution and accidents caused by them. Political and Legal Changes:Political and legal framework has changed as well. In past, industry was owned by government but now it has been privatized. Even government is encouraging new entrants.

Why Nat Turners Rebellion Scared White Southerners

Why Nat Turner's Rebellion Scared White Southerners Nat Turner’s rebellion in 1831 frightened Southerners because it challenged the idea that slavery was a  benevolent institution. In speeches and writings, slave owners portrayed themselves not so much as ruthless businessmen exploiting a people for their labor but as kind and well-intentioned masters tutoring blacks in civilization and religion. A pervasive white Southern fear of rebellion, however, belied their own arguments that slaves were, in fact, happy. Uprisings like the one Turner staged in Virginia left no doubt that slaves wanted their freedom. Nat Turner, Prophet Turner was born into slavery on Oct. 2, 1800, in Southampton County, Va., on slaveholder Benjamin Turner’s farm. He recounts in his confession (published as The Confessions of Nat Turner) that even when he was young, his family believed he: â€Å"surely would be a prophet, as the Lord had shewn me things that had happened before my birth. And my father and mother strengthened me in this my first impression, saying in my presence, I was intended for some great purpose, which they had always thought from certain marks on my head and breast.† By his own account, Turner was a deeply spiritual man. He spent his youth praying and fasting, and one day, while taking a prayer break from plowing, he heard a voice: â€Å"The spirit spoke to me, saying ‘Seek ye the kingdom of Heaven and all things shall be added unto you.’† Turner was convinced throughout his adulthood that he had some great purpose in life, a conviction that his experience at the plow confirmed. He searched for that mission in life, and starting in 1825, he began receiving visions from God. The first occurred after he had run away and bade him return to slaveryTurner was told that he shouldn’t indulge his earthly wishes for freedom, but rather he was to serve the â€Å"kingdom of Heaven,† from bondage. From then on, Turner experienced visions that he believed meant he was to attack directly the institution of slavery. He had a vision of a spiritual battleof black and white spirits at waras well as a vision in which he was instructed to take up the cause of Christ. As the years passed, Turner waited for a sign that it was time for him to act. The Rebellion A startling eclipse of the sun in February of 1831 was the sign for which Turner had been waiting. It was time to strike against his enemies. He didn’t hurryhe gathered followers and planned. In August of that same year, they struck. At 2 a.m. on Aug. 21, Turner and his men killed the family of Joseph Travis on whose farm he had been a slave for over a year. Turner and his group then moved through the county, going from house to house, killing whites they encountered and recruiting more followers. They took money, supplies, and firearms as they traveled. By the time the white inhabitants of Southampton had become alerted to the rebellion, Turner and his men numbered approximately 50 or 60 and included five free black men. A battle between Turner’s force and white Southern men ensued on Aug. 22, around mid-day near the town of Jerusalem. Turner’s men dispersed in the chaos, but a remnant remained with Turner to continue the fight. The state militia fought Turner and his remaining followers on Aug. 23, but Turner eluded capture until Oct. 30. He and his men had managed to kill 55 white Southerners. The Aftermath of Nat Turner’s Rebellion According to Turner, Travis had not been a cruel master, and that was the paradox that white Southerners had to face in the aftermath of Nat Turner’s Rebellion. They attempted to delude themselves that their slaves were content, but Turner forced them to confront the innate evil of the institution. White Southerners responded brutally to the rebellion. They executed 55 slaves for participating in or supporting the revolt, including Turner, and other angry whites killed over 200 African-Americans in the days after the rebellion. Turners rebellion not only pointed to the lie that slavery was a benevolent institution but also showed how white Southerners own Christian beliefs supported his bid for freedom. Turner described his mission in his confession: â€Å"The Holy Ghost had revealed itself to me, and made plain the miracles it had shown me- For as the blood of Christ had been shed on this earth, and had ascended to heaven for the salvation of sinners, and was now returning to earth again in the form of dew- and as the leaves on the trees bore the impression of the figures I had seen in the heavens, it was plain to me that the Saviour was about to lay down the yoke he had borne for the sins of men, and the great day of judgment was at hand.† Sources â€Å"Africans in America.† PBS.org.  Haskins, Jim et al. â€Å"Nat Turner† in African-American Religious Leaders. Hoboken, NJ: John Wiley Sons, 2008.Oates, Stephen. The Fires of Jubilee: Nat Turner’s Fierce Rebellion. New York: HarperCollins, 1990.Turner, Nat. .The Confessions of Nat Turner Baltimore: Lucas Deaver, 1831.

Analysis of selected passages from Othello by William Shakespeare Essay Example for Free

Analysis of selected passages from Othello by William Shakespeare Essay Othello (345) , Iago (201) , Desdemona (196) company About StudyMoose Contact Careers Help Center Donate a Paper Legal Terms & Conditions Privacy Policy Complaints When William Shakespeare made use of the stylist devices he thus tried to paint a multi-dimensional image of his perceptions that he extended in his characters till the limits of reality and belief. And to design variety in this frame of multi-dimensionality Shakespeare not only expressed through the words in the lines which the characters uttered rather the formation of the words and the lines also revealed certain patterns that could be decoded to detect even more subtle reasons and justification behind those expressions. Such flow and expertise of expressing the conceptions cannot be taught easily through the science of writing rather it required the unschooled instinctive ability like Shakespeare’s to play with the words with a unique skill of potency that can metamorphosed the words to survive as the animated version of Shakespeare’s intellect and vision even after being uttered by the characters in the play. In the following excerpts from the play ‘Othello’, there is a variety of Shakespeare’s usage of stylistic devices to arrange words in order to express the difference of thoughts, moods, intensions and beliefs of the protagonist (Othello) and also how the use of such words in a specific style cater in constructing the plot and developing the characters. Theres magic in the web of it. A sybil that had numbered in the world The sun to course two hundred compasses, In her prophetic fury sewed the work; the worms were hallowed that did break the silk, And it was dyed in mummy which the skillful Conserved the maidens hearts. These lines are from the IV scene of the Third Act of the play, and they are uttered on the grounds of misunderstanding that is set by Iago in the mind of Othello. If we observe closely these lines summarize the truth that Othello is ignorant about and the words reveal the irony that Othello has become a victim of. The use of the words like â€Å"magic† and â€Å"web† are justifiable elements of the speech of a contaminated brain and the word â€Å"magic† can be the symbol of Iago’s spell of poisoning Othello’s mind with suspicion and â€Å"web† can be the symbol for the perplexed state of Othello’s mind, which lost the ability to think and trust his own reasons. And the two hundred years old â€Å"sibyl† can be a metaphor for the evil master minded Iago, whose â€Å"prophetic fury† fabricated the whole chaos to take his revenge. The â€Å"silk† can be speculated as a metaphor for the love of Desdemona that came out of her â€Å"hallowed† trust and faith. And the word â€Å"dyed† can be taken as a pun (when analyzing these lines from symbolic references), as the faithful and sacred love of Desdemona ‘dyed’ or â€Å"died† within her â€Å"maiden heart†. The worth and value purposely exaggerated by Othello is a fine example of hyperbolic fantasies that Shakespeare is capable of designing. And thus the handkerchief becomes the symbol of the thin threaded relationship of Othello and Desdemona that was based on superficial beliefs and yet sought the possibility of sustenance of their love. It is the cause, it is the cause, my soul, Let me no name it to you, you chaste stars It is the cause, Yet Ill not shed her blood, Nor scar that whiter skin of hers than snow, And smooth as monumental alabaster, The above mentioned lines are from the Act V Scene II and anaphoric beginning of this passage is Othello’s expression for his exalted emotional dichotomy of disbelief and love for Desdemona. The repetition of the phrase â€Å"it is the cause† are the words that come out of Othello’s weeping brain that has been so badly eclipsed by the poisoning suspicion injected by Iago that it had totally become impotent of thinking on its own. As these lines are uttered during the climax of the play thus it is quite typical of Shakespeare that he lends his protagonist with an ample energy to utter dramatic and highly emotional phrases which let them have catharsis. The desperate utterance of â€Å"my soul† by Othello shows that perhaps the only salvage left for his consolation is to confide in to his soul. Or â€Å"my soul† can also be taken as Othello’s address to Desdemona as it can be observed that Othello still loves her in these lines. And from the ironic aspect the first line also conveys the meaning that it is the â€Å"soul† of Othello that can be taken as the â€Å"cause† of the whole tragedy, because if Othello had really loved Desdemona from his soul he would have had a complete trust in her love and honesty but since he believed more what he listened to and less what was known to him thus he became the victim of suspicion that proved fatal for him and his love. In the proceeding line the address to the â€Å"stars† is made by Othello to mock at Desdemona’s infidelity. â€Å"Stars† have been used as a metaphor for their heavenly status for chastity. It can also be a reference to the Greek tradition of naming the stars by the names of their gods and goddesses. Thus as Othello has completely lost his trust in his wife thus he consider her reference to be an insult for the stars. These lines depict the imbalance of Othello’s power to reason and think and express in coherence with his flow of emotions. In the later lines he reveals his intension to kill Desdemona, but unlike his valiance as a general, he prefers to strangle her because her physical beauty still absorbs his feelings in love and compassion for her. And being a black man himself he admired her fair skin and he refers to her with two different categories of symbols. The use of â€Å"snow† as a simile conveys the softness and coldness of her fair physique which Othello never wanted to distort by killing with a weapon and the metaphor of â€Å"monumental alabaster† can be referred to the stiff and lifeless beauty of Desdemona that laid with no worth for Othello anymore. I have seen the day That with this little arm and this good sword I have made my way through more impediments Than twenty times your stop. But O vain boast! Who can control his fate? Tis not so now. Be not afraid, though you do see me weaponed. Here is my journeys end, here is my butt, And very seamark of my utmost sail. These lines are uttered in the Act V Scene II which is almost the resolution of the play and it is one of Shakespeare’s special characteristics that his tragic heroes lose the intensity and the energy of their rhetoric in the last scenes of the play. It is because of the reason that Shakespeare develops his tragic heroes to attain the status of being larger than life and thus speech loses its value when the characters become paranormal. In the above lines the most important aspect that one can notice is the tone of submission and retreat which is conveyed by the choice and arrangement of words like â€Å"little arm† â€Å"But O vain Boast!† and â€Å"Who can control this fate?† by Othello who was a valiant and unbeatable general but in these lines appears to be the defeated and subjugated one in the hands of fate. These lines though do not consist of any special rhyme scheme that would help in bringing an effective poetic impact whilst delivering these lines on the stage but the second line does show some signs of alliteration as the words â€Å"made my way through more impediments† as well as in the third line where the words â€Å"twenty times† are stressed and can be delivered with some high pitched voice by the character. But after these lines the tone changes as the desperation and despondency appear in the words. The last three lines are symbolically referred by Othello to his death. And despite he is â€Å"weaponed† yet he is incapable to fight as he desires death due to his lamenting guilt and in vain repentance. In the last line the use of the metaphor â€Å"seamark† is an appropriate expression for Othello’s choice of vocabulary as it adequately represents his experiences and knowledge as a sailor and warrior. Analysis of selected passages from Othello by William Shakespeare. (2017, Jan 13). We have essays on the following topics that may be of interest to you

Why Lovers Can't Be Friends Essay Example | Topics and Well Written Essays - 1500 words

Why Lovers Can't Be Friends - Essay Example Conlon continues to suggest that friendship and love (romantic love) are two different things. According to him, friends "share a view of the world and focus their efforts on that vision." In this case, friends take pleasure and delight in the vision of the world that they share and both are benefited in their partnership. However, lovers are only "absorbed in each other and delight from their experience of each other." In this case, the only common denominator between lovers is pleasure derived from each other. Once this experience is removed, they fall apart. The article of Conlon seems to be 'an attempt to reorient our thinking about romantic relationships." Instead of believing that romantic love is the ideal relationship that most people look forward to having experienced, Conlon proves that "people need to be made more aware that relationships can take many forms and that no one form may automatically trump the others when it comes to which arrangement is good or best for someone to enter into." Rita Watson, as she writes about relationships in Some Ex-Lovers Can't Be Friends attests that she has no doubt that based on her experience and observation, some lovers cannot be friends. ... She says that "relationships that develop between people who are friends first before becoming lovers seem to have a much higher success rate, last longer, and be happier." However, for strangers who become lovers it appears to be more difficult for them to become friends as they are becoming lovers. In other words, becoming a lover and becoming a friend are two separate concepts and experiences. Watson continues that if the love relationship continues for a longer time, there can be a possibility of friendship. However, the usual occurrence is this love relationship is often short-lived. Based on her observation, Watson says that "it is a rare couple that can survive the ups-and-downs of a love relationship for any length of time without the strong foundation that friendship helps provide" (Watson, ). The usual love experience follows a certain pattern: when love is fresh, we want to spend every moment together but the feeling gets familiar and problems arise. Many relationships will then end at this stage. Oftentimes, we want the best for our partners but the danger comes when we tend to change our partners into the persons we want them to be instead of accepting them for who they truly are. In friendships, we do not change our friends and we usually accept them for who they are. In this case, there is a big difference between lovers and friends. I think it would be fitting to discuss the different types of friends to further illustrate the topic at hand. In False Friends, D. R. Cooley (Journal of Business Ethics, 2002) classifies friends into two general types: intrinsic and extrinsic. Intrinsic means